Waste management, or more specifically, reduction, is a key
criterion of sustainable cities. As a consequence, the habit of 'throwing
things away' is one which needs to be addressed, specifically through a greater
understanding of 'where is away?' Although the term is widely used, it cannot
be said that its implications are fully grasped. Due to the fact that there is
no 'away,' a reversal of this physic in necessary to facilitate a move towards
sustainable habits. More often than not, waste goes to landfill, a place where
toxins leak into the soil, water & atmosphere. As these processes come back
to haunt us, and impact on our lives in negative ways, waste is everyone's
problem and therefore everyone's responsibility.
In order to draw attention to this issue, Natalie Coulter
uses the art of window displays to promote activism in waste management. In
effect, this medium is able to appeal to the masses, and is facilitated through
'repurposed' resources diverted from landfill. Furthermore, association's with
large scale corporations are able to increase awareness, with messages such as
'one man's trash is another's treasure' being reinforced to customers and
shareholders. In Australia, these initiatives are particularly relevant, with
each person generating around half a tonne of household waste per year.
Fulwood, A, 2014. Urban explorer's sustainable style. The Australian
Financial Review, 24-27 April. 34.
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